We couldn't find a supplement we'd actually eat ourselves.
When our own senior dog started slowing down, every "premium" chew on the shelf was a synthetic active buried in a filler no one could pronounce. We wanted real food — salmon, mussel, mushroom, pumpkin — dosed like it actually mattered.
When the vets we trust couldn't point us to it, we built it. Today every recipe is vet-formulated, made fresh in small batches, and proudly made in small batches in North America — the same jar we give our own dogs, every single morning.
Four promises in every jar
Real food first
Salmon, mussel, mushroom, pumpkin — whole-food actives, never synthetic filler.
Doses that matter
Clinically-meaningful levels, printed right on every pack. No fairy dusting.
Vet-formulated
Every recipe is developed and checked by the vets we trust with our own dogs.
The bowl test
If we wouldn't feed it to our own pets, it never makes it into yours.
Made fresh in North America — small batches, real actives
No overseas mystery-mixing, no mega-batches sitting in a warehouse for a year. Every formula is produced in a GMP-certified facility in North America, vet-formulated, and made in small runs so the actives are fresh and dosed at levels printed right on the pack.
Founders & full-time dog people
We're a small team of pet parents, formulators and the vets who keep us honest. Every product starts at our own kitchen counters and ends up in our own dogs' bowls before it ever reaches yours.
Find the right formula for
your best friend.
Take the 60-second quiz, or browse by concern — every jar is backed by our 30-Day Happy-Pet Guarantee.
